CYREBRO NEUROSIGNALS

Who are we

Harnessing Biomarkers for Deeper Consumer Insights in Cosmetics & Fragrance Traditionally, the cosmetics industry relies on questionnaires and focus groups to understand consumer preferences. But with the rise of wearable technologies, a new era of real-time, objective insights has begun. Wearable EEG and other connected devices now allow real-time physiological data collection, offering an unbiased perspective on consumer emotions and behaviors. This shift opens exciting opportunities for brands seeking to refine products and enhance user experiences based on scientifically validated insights. At the forefront of this revolution, Cyrebro Neurosignals empowers international brands and CROs specializing in cosmetics & fragrance testing with cutting-edge neuroscientific solutions. Through advanced neuroimaging and AI, Cyrebro generates digital neuromarkers, providing a new level of precision in understanding cognitive and emotional responses. Our platform analyzes brain activity in real time, integrating multiple physiological signals (EEG, ECG, GSR/EDA, Actimetry, Respiratory Rhythms) to capture the full spectrum of consumer perception. AI then processes these vast, heterogeneous datasets to uncover meaningful correlations, bridging the gap between traditional subjective feedback and objective neuroscience-driven insights. By combining these methodologies, Cyrebro helps brands optimize formulations, enhance sensory experiences, and refine marketing strategies with unprecedented precision. As the cosmetics market grows and personalization becomes key, Cyrebro’s neuroscience-driven approach enables brands to anticipate consumer expectations and shape the future of beauty. ???? https://cyrebro.com/ ???? https://cyrebro.com/#use-cases