MIDI12

Who are we

“Aurélie has worked in cosmetics for 15 years, first within a large group, then for a family brand. By creating MIDI12, she wanted to manufacture solar products that meet the greatest possible ecological constraints. His thinking focused on the choice of suppliers, the quality of raw materials, the carbon footprint and the fight against waste. "In the bay of La Baule where I live, nature treats us to dazzling dawns and dusk. It offers us splendid sunny beaches but also beautiful rainy days. We live to the rhythm of the tides and the seasons! But in summer and winter, good sun protection remains ESSENTIAL to preserve the youthfulness of our skin and our health capital. I had the intuition that an INTRANSIGENT and INSPIRED brand could satisfy the most demanding people. MIDI12 is healthy for your health, safe for the environment, effective against UV rays, non-comedogenic and extremely sensory. I relied on the expertise of laboratories to work on galenics without controversial ingredients and with active ingredients from nature. By working with local actors and thinking at each stage of the creative process about the best solution for the planet, I wanted to bring my vision of the company: more virtuous, united and responsible." Aurélie, Founder of MIDI12 »