The Paris 2024 Olympic and Paralympic Games were not only a spectacular sporting event; they also served as a real-world laboratory for French innovations in sports and sustainability. With 90% of the event’s suppliers coming from France, Paris 2024 highlighted the capacity of French companies to provide eco-friendly and high-performance solutions that meet the expectations of international stakeholders in the sports market.

Sustainability at the Core: A Commitment for the Future

One of the key goals of Paris 2024 was to reduce carbon emissions by 50% compared to previous Games, and this commitment was reflected in the choice of suppliers. Companies like Decathlon, with its outdoor sports equipment made from recycled materials, and Le Coq Sportif, which produced sustainable uniforms for the Games’ volunteers, played central roles in this effort. This ecological shift aligns with a broader trend in the global sports market, where consumers are increasingly drawn to low-impact, environmentally conscious products.

French Cutting-Edge Technology: A Catalyst for Sporting Excellence

French innovations extend beyond sustainability. Several companies stood out by providing groundbreaking technological solutions for the Games. For example, Hawkeye Innovations (in collaboration with French firms) deployed advanced systems for tracking athlete performance, while startups like In&motion introduced connected gear designed to improve athlete safety.

These technologies are now essential for sports clubs and event organizers looking to optimize performance and offer increasingly immersive spectator experiences. The global sports technology market is expected to grow by 17.5% annually through 2028, according to Grand View Research, positioning French innovations to take full advantage of this trend.

A Platform to Access French Excellence

For industry decision-makers looking to source sports solutions, the Marketplace Business France stands as a key hub. The platform directly connects professionals with French companies specializing in sports equipment, technical apparel, wellness products, and more. This approach facilitates access to solutions tailored to the evolving needs of global markets while showcasing French expertise in areas such as technology, sustainability, and athletic performance.

Momentum Beyond the Games

The positive impact of Paris 2024 on France’s sports industry will extend well beyond the Games. According to a study by KPMG, investments in infrastructure and innovation are expected to generate economic opportunities worth several billion euros in the coming years. French companies are now better positioned to meet the global demand for technological and eco-friendly solutions in sports, a top priority for sports federations and major international competitions.

Paris 2024 not only marked a turning point for global sports but also provided a unique showcase for French innovation. From ecological commitments to cutting-edge technologies, French companies have proven their ability to meet the growing needs of a changing market, while also anticipating future trends in sustainability and performance.