November 24th 2023

Paving the Way for the Future of Beauty Tech 

In a groundbreaking move, L'Oréal took center stage at CES 2024, marking a historic moment as the first beauty products company to deliver a keynote address. Nicolas Hieronimus, CEO of L'Oréal, showcased the company's technological evolution, emphasizing how this transformation ensures success across physical, digital, and virtual platforms. A nine-time recipient of the CES Innovation Award, L'Oréal demonstrated its commitment to innovation by leveraging technology to serve consumer interests. 

L'Oréal's CES Recognition 

Building on its commitment to inclusive beauty technology, L'Oréal's strides were acknowledged at CES 2023, where the company received accolades for two groundbreaking innovations: HAPTA and 3D SHU:BROW. HAPTA, a handheld makeup applicator, is designed specifically for users with limited arm and hand mobility, making makeup more accessible to a diverse audience. On the other hand, 3D SHU:BROW, a pioneering at-home electronic eyebrow makeup applicator, allows users to customize their brow shapes according to their facial features. These revolutionary technologies, aimed at broadening access to beauty expression, underscore L'Oréal's dedication to utilizing technology for fostering inclusivity in the beauty sector.