French Cosmetic brands transform ugly produce into Beauty Elixirs

November 24th 2023

French cosmetic companies are revolutionizing the beauty industry by harnessing the power of food waste to create the star ingredients in their creams, all without sacrificing effectiveness. 

Not all fruits and vegetables in your cosmetic products are there just for aesthetics or fragrance. Brands like Coslys, Cultiv, Poméol, and Kadalys are incorporating them at the core of their formulations for their active properties. Interestingly, these brands specifically choose "unsold" or "imperfect" produce—fruits and vegetables rejected by traditional markets but rich in valuable components