November 24th 2023

French cosmetics continue to prove their excellence, and this was evident once again at the In-Cosmetics Asia and Cosmoprof Hong Kong trade showroom. 

At In-Cosmetics Asia, France has shone brightly and proudly with a prominent advertising space at the entrance of the hall. An innovative wheel was set up to engage buyers, leading them to randomly selected French exhibitors for valuable connections. The success was unanimous, with every spin resulting in a win. 

French companies took center stage with a four-page feature in Innolab magazine, accompanied by videos shot during the exhibition. 

Moving on to Cosmoprof Asia, a successful networking cocktail welcomed 100 participants, including 9 Japanese buyers and others from Hong Kong and China. This provided a unique opportunity for fruitful exchanges between these buyers and French businesses. 

Several exhibitors enjoyed a 'So French' spotlight on the WeChat digital platform managed by Business France in China. Additionally, beauty boxes were dispatched to Chinese and Hong Kong media, influencers, and distributors, further amplifying the reach. 

A special mention goes to the Wafib collective, showcasing 20 French brands in a dedicated space at the heart of the French pavilion. 

Congratulations to all exhibitors for their outstanding presence and contributions!