Text reading "France Land of Champions". Below it, different flags arranged in a wave amongst drawings of atheltes in a Parisian background.

Discover: France, Land of Champions

Make the most of the 2024 Olympic and Paralympic Games with France, Land of Champions

June 12th 2024

The 2024 Olympic and Paralympic Games will be a unique opportunity to showcase France's excellence, innovation and diversity to the world. As a partner of this global event, Business France invites you to discover how you can benefit from the dynamism and attractiveness of the French market, and join the community of champions that make France a leading destination for business.


France, Land of Champions is a concept that celebrates the French spirit of excellence, creativity and solidarity in various fields, from sports to culture, from science to gastronomy, from industry to social impact. Through a series of events, webinars, publications and testimonials, you will learn more about the French ecosystem, its key sectors, its talents, its initiatives and its successes.


Whether you are looking for new opportunities, partnerships, talents, or solutions, France Land of Champions will help you connect with the right actors and stakeholders, and support you in your projects. You will also be able to enjoy the festive and cultural atmosphere of the Olympic and Paralympic Games, and experience the French art of living.


Don't miss this chance to be part of the Olympic adventure, and to discover why France is a land of champions for business. Visit the Invest in France website and subscribe to the newsletter to stay informed of our upcoming events and activities. We look forward to welcoming you in France, Land of Champions.


Ready to join the team? Get in touch now and get access to exclusive content, networking opportunities, and invitations to our events. Don't wait, the Olympic spirit is waiting for you!

Experience France, Land of Champions with Business France. Discover the schedule and themes of the meetings planned at the hospitality venues where Business France will be present.


  DENMARK Defense and other sectors, in partnership with Dansk Industry July 27, 29, 31 and August 2
  SWEDEN Sport for Social Inclusion July 27
  INTERNATIONAL Lunch at the Club France in partnership with Medef July 30
  IRELAND Networking in partnership with INSEP* July 31
  UNITED KINGDOM Women in sport July 31
  SERBIA IT, Agri-food, Construction July 31
  ITALY Networking in partnership with Italian entrepreneurs’ network July 31 or August 1 (tbc)
  UNITED KINGDOM Feedback on the delivery of 2024 Olympic by British companies August 1
  UNITED STATES Networking with US companies August 2
  FINLAND Networking in partnership with INSEP* August 2
  INTERNATIONAL Economic attractiveness session, in partnership with Atout France August 3
  PORTUGAL Networking in partnership with INSEP* August 3
  BULGARIA Networking in partnership with INSEP* August 4
  GERMANY Networking in partnership with INSEP* August 5
Promoting women’s leadership in sport August 5
Networking in partnership with INSEP* August 6
luxembourg flag  LUXEMBOURG
Networking in partnership with INSEP* August 7
  SWEDEN Networking in partnership with INSEP* August 8
  FRANCE Networking in partnership with INSEP* August 9
  SWEDEN Reducing the carbon footprint of main sport events, example of Paris 2024 August 9
  UNITED KINGDOM Global Disability Innovation Hub August 29
 INTERNATIONAL European Sports Tech Summit, in partnership with Upside September 5
  MALAYSIA Networking Breakfast September 5
  INTERNATIONAL Business France’s conference: Innovation, Sustainability and Inclusion September 6