
Cosmetic 360 Celebrates a Milestone at the Carrousel du Louvre
October 29th 2024
Cosmetic Valley recently hosted the 11th edition of the Cosmetic 360 exhibition at the Carrousel du Louvre in the heart of Paris. This annual event, a cornerstone for the French cosmetic industry, featured 250 exhibitors, including a new Overseas Pavilion alongside French participants. Held on October 16 & 17, 2024, the exhibition attracted a targeted audience of 5,000 professionals.
Fostering International Connections
Aligned with the 'Export Starts in France' initiative, Business France facilitated the attendance of 28 international buyers from 14 countries, including the United States, Spain, Vietnam, Thailand, Italy, and Germany. The foreign delegates enjoyed travel support and a networking dinner on the Seine.
International buyers engaged with over 150 targeted French cosmetic sector companies, resulting in more than 250 business meetings at the Business France stand. The introduction of the Overseas Pavilion added a new dimension, showcasing the diversity and innovation of French territories.
A Gateway for French Exports
French participants valued the opportunity to kickstart exports from France by connecting with qualified buyers from high-potential markets at this iconic Parisian venue. Some have already confirmed their participation in events planned for the 2025 cosmetic program. The success of this edition underscores Business France’s role in securing trade relationships between French producers and international partners.