Under the high patronage of Mr. Emmanuel Macron, President of the French Republic, and supported by the Ministry of the Economy, Finance and Industrial and Digital Sovereignty, as well as the Ministry of Europe and Foreign Affairs, Business France held a record-breaking sixth edition of Ambition Africa on November 19th and 20th, 2024.

The Premier Event for Franco-African Economic Relations

Ambition Africa has become the go-to annual event for strengthening Franco-African economic and trade relations. This edition gathered over 1,600 French and African participants, representing 41 African countries, confirming the role of the event in strengthenin Franco-African economic relations. This flagship event aims to enhance trade relations between Africa and France, with ministers, ambassadors, influential speakers, and business delegations from across the African continent in attendance.

Key Features of Ambition Africa 2024

The event offered French companies a comprehensive overview of business opportunities in Africa across diverse sectors. The two-day event included:

• A Plenary Session attended by French and African officials and introduced by French Minister Sophie Primas, as well as Business France Delegate Director Dider Boulogne
• Sectoral and Transversal Thematic Panels covering 17 key topics
• Personalized B2B Meetings facilitating direct connections between French and African companies
• A Community of Experts offering insights and guidance
• Networking Cocktails to foster valuable connections

Despite a complex global context, the African continent remains a space for major business opportunities. With its free-trade zone, the continent keeps capturing the interest of French economic actors, who are continuously accompanied by the governement to boost their development in African countries.

The event presented an opportunity to reflect on the common strategic priorities and future growth sectors through the themes discussed, such as ecological and digital transition, food security, as well as the cultural industries and artifical intelligence.

Ambition Africa demonstrates the evolution of Franco-African relations towards a partnership approach, setting the emphasis on local added value and long-term enployment. This new dynamic is further illustrated by the sector and geographical diversification, and the growing role of SMEs in these exchanges. By gathering decision-makers, businesses, and institutions, this 6th edition confirmed the importance of Ambition Africa for the development of a strong and durable economic cooperation between our two continents.

For more details, visit the official website: Ambition Africa.