SFA NEROLI

Who are we

SFA NEROLI carries forward the rich heritage of French perfumery, rooted in the Pays de Grasse tradition and proudly bearing the “Grasse Expertise” label. Formed from 3 renowned fragrance houses with 120 years of combined expertise, we create premium compositions that elevate products with unique olfactory experiences. Under the leadership of Alexandrine DEMACHY, our newly appointed President, SFA NEROLI is entering a new era, strengthening our status as a center for perfumery competence. Our soon-to-be-inaugurated headquarters in Saint-Cézaire will house creative teams, advanced laboratories, and an optimized supply chain. Complementing this transformation, our Creative Centers in Dubai and Bangkok elevate our capabilities, bringing us closer to our clients and enhancing our global reach and reactivity. We are streamlining operations, integrating cutting-edge technologies, and fostering sustainable practices. With a commitment to growth and talent development, SFA NEROLI is shaping the future of fragrance while honoring its prestigious Grasse legacy, the world’s perfume capital.