Adopt' Parfum

Who are we

Adopt’ (www.adopt.fr) is a unique and innovative perfumer brand, proposing 100% developed and made in France fragrances with the most well-known house of perfumes, and with a unique price positioning. The company is very successful and backed by a Private Equity Firm (www.Nextstage.com), it is profitable with a turnover above the 50 million euros mark. Our vision has been to re-invent the fragrance market by proposing high quality fragrances (same quality than the selective brands), developed in Grasse and Paris with internationally renowned perfumers as Firmenich, Robertet, Takasago…, and produced in Bordeaux in our own factory at very affordable prices (8.95 euros – 30ML). A totally new and different approach to fragrances: our customers can change their perfumes according to their moods, desires, and activities, and we offer them a portfolio of more than 150 fragrances to choose from, available in our shops and online. They purchase and use between 3 to 5 fragrances, instead of one unique fragrance. We have a strong Instagram @adoptparfums and FB community, and influencers have played a strong role in our development, thanks to their support and several collabs. Thanks to these totally unique brand positioning and promise, ADOPT is now very well implanted in France with more than 150 flagships stores. We are also in China with 100 stores, Taiwan, Russia, French Islands,… and in more than 15 countries and soon in major beauty e-shop (Douglas.de…).