FRENCH FRUIT LOVERS

Who are we

Lovita® (a 'prunus salicina' variety) is a heart-shaped, red-fleshed plum. Being juicy and very sweet – from 17-22% Brix, its gustative and esthetic qualities persist throughout the conservation period, from September to December. It is the first variety selected by French Fruit Lovers, a French fruit variety editor based in Moissac (France), and the fruit of the work of producer-nurserymen Sébastien RISPE and Benoît ESCANDE, both heirs to several generations of producers, and Sébastien GUY, who specialises in the marketing development of fruit. Partners Lovita®: Boyer SAS, Apifood, Cancel Fruits Distribution, Fruits Font, and Le Vieux Pointet (in organic farming), leading companies in the fruit sector. Lovita is a variety from breeder Ben Dor.