November 29th 2023

ProWine Shanghai's 10th edition, after multiple postponements due to health concerns, took place from November 8 to 10, 2023. The event saw 27,363 Chinese professional visitors and featured 660 exhibitors from 32 countries/regions.

The France Pavilion, a consistent participant since the fair's inception, once again stood out as the largest national pavilion, hosting 79 companies under the highly visible Taste France brand. They showcased both classic and innovative products, including still wines, sparkling wines, alcohol-free options, spirits, cans, and ready-to-drink beverages. Historical regional partners AANA (Nouvelle Aquitaine) and Ad’Occ (Occitanie) were present with respectively 30 and 15 companies.

Fifty-one B2B meetings with 21 buyers were organized by Business France China teams, and two live-streaming sessions were hosted by our wine experts on Weibo, reaching an audience of 80,000 people.