L’Oréal Paris launches Beauty Genius, its Gen AI-powered personal beauty assistant
July 25th 2024
L’Oréal Paris introduces Beauty Genius, a new personal beauty assistant powered by generative artificial intelligence (Gen AI). According to the company, Beauty Genius is a breakthrough in the beauty industry, as it leverages the power of Gen AI to create a personalized and interactive service that can adapt to each consumer's needs and preferences.
Leveraging AI for beauty
Beauty Genius uses a combination of Gen AI, augmented reality, computer vision and color science to create a realistic and personalized simulation of beauty products. Augmented reality is a technology that overlays digital elements on the real world, creating a mixed reality. Computer vision is a field of artificial intelligence that enables machines to understand and process visual information. Color science is a discipline that studies how colors are perceived, measured and reproduced. By combining these technologies, Beauty Genius can analyze the consumer's facial features, skin condition and preferences, and suggest the best products and shades for them.
Beauty Genius also uses natural language processing, a branch of artificial intelligence that enables machines to communicate with humans using natural language. Beauty Genius can understand and respond to the consumer's questions and requests, either by typing or speaking, and provide them with relevant and accurate information and advice. Beauty Genius can also learn from the consumer's feedback and preferences, and improve its recommendations over time.
Capitalizing on L'Oreal's world-leading expertise
Beauty Genius leverages the unique amount of proprietary knowledge of L'Oréal Paris on beauty in terms of hair care, coloring, makeup, skin care, as well as clinical studies, ingredients, routines and extensive product catalog to guide consumers and help them make better choices. It offers its users personalized diagnostics, recommendations, and questions and answers on various topics related to beauty. Beauty Genius is available 24/7 on the L’Oréal Paris app and website, and allows consumers to try on different products and shades in real time, using the augmented reality feature. They can also save their favorites, share them with their friends, or buy them online or in store.
Beauty Genius is a innovative and unprecedented service for the L'Oréal group, that aims to provide the consumers with a rich and immersive experience to learn everything there is to know about beauty in a simple, safe and easy way. With this tool, the company reinforces its mission of empowering women through pioneering products and services that allow them to ask various questions about beauty. Beauty Genius is the ultimate personal beauty assistant, powered by Gen AI, that can help consumers discover, learn and enjoy beauty like never before.