October 16th 2023

Recently, on the 25th and 26th of September, Business France Poland hosted an event called the "French Beauty Days" at the French Embassy in Warsaw, welcoming a delegation of renowned French cosmetic brands.

The participating French companies showcased a wide array of products, including dermocosmetics, hair care, dietary supplements, skincare essentials, natural cosmetics, and hygiene products for children. Throughout the event, these companies engaged in a total of 57 meetings with Polish importers, distributors, drugstore chains, pharmacies, and online retailers.

Before these meetings, the French enterprises attended an informative seminar tailored to understand the nuances of the Polish cosmetic market. The seminar focused on crucial aspects such as distribution channels, local and international competition, and the latest industry trends. Speakers included experts from the Business France Office in Warsaw, members of the French Chamber of Commerce and Industry in Poland and representatives from the Allegro e-commerce platform. Post-seminar, these companies had the opportunity to visit local retail points, accompanied by members of the Business France Poland team.

This event served as a platform for fruitful exchanges, fostering relationships between French cosmetic manufacturers and Polish businesses. It offered valuable insights into market intricacies and opened doors for potential collaborations, aiming to bring high-quality French beauty products closer to consumers in Poland.