French Pavilion - ISM 2027

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Koelnmesse, Messeplatz 1 D-50679 Cologne, Germany

FRENCH PAVILION @ISM 2027

ISM is the world's leading and essential trade fair for sweet and snacking products which attracts more than 1,600 exhibitors and 32,500 visitors from 140 countries each year.

In 2026, the French Pavilion has welcome +40 French companies over 600 sqm.

ISM's next International Sweets and Snacks Trade Show will be held in Cologne from 31 January to 3 February 2027. Come and discover our food products from France in Hall 4.2!

Program will be coming soon...

Day 1 – February 1

Spin & Win Kickoff!
Try your luck on our Wheel of Fortune and discover the best of French food innovation.
Guaranteed prizes all day long!

Day 2 – February 2

Spin & Win – All Day
More chances to win product samples, goodies, and discover new suppliers.

Networking Cocktail – 5:45pm
Join us for a friendly moment with French exhibitors and our partners.
Great opportunity to meet suppliers and start building new partnerships.

Day 3 – February 3

Cocoa & Chocolate Discovery Workshops – 10:00am to 4:00pm
Short sensory sessions (15–30 min) led by chocolate expert Anne Fortin.
Taste with all five senses and explore premium French craftsmanship.

Spin & Win – All Day
Because every spin brings you closer to your next product discovery!

Day 4 – February 4

Final Spin & Win Day
Last chance to win gourmet samples and connect with French brands.

Spin & Win: Discover the Best of French Food Innovation

Throughout the show, buyers are invited to spin our Wheel of Fortune for a guaranteed prize.
More than a simple game, this offers international buyers a fast, fun, and exclusive way to sample new French products, access curated selections, and uncover potential new suppliers in just a few minutes. It’s the perfect opportunity to identify innovations, taste before selecting future partners, and create direct commercial contacts with exhibiting brands.

Prizes You Can Win

From gourmet sample kits to premium Taste France goodies — every spin wins!

Small Prize: A few samples in a 10×12cm organza pouch
Medium Prize: A variety of samples in a 250g gift box
Large Prize: Taste France goodies and premium products in a tote bag