November 30th 2023

Cosmetic Valley recently hosted the spectacular 10th edition of the Cosmetic 360 exhibition at the Carrousel du Louvre in the heart of Paris. The annual event, a focal point for the French Cosmetic industry, featured 250 exhibitors, including 30% international participants, and attracted a targeted audience of 5,000 professionals.

As part of the 'Export Starts in France' initiative, Business France facilitated the attendance of 28 international buyers from 14 countries, including Canada, the United States, India, China, and the United Kingdom, at the exhibition on October 18 & 19, 2023.

This foreign delegation enjoyed travel support to France and a networking dinner on the Seine. 

International buyers engaged with over 150 targeted French cosmetic sector companies, resulting in more than 250 business meetings at the Business France stand.

French participants valued the opportunity to kickstart exports from France by connecting with qualified buyers from high-potential markets at this iconic Parisian venue. Some have already confirmed their participation in events planned for the 2024 cosmetic program.

The success of this edition, jointly led by the BtoB department and the E-export Solutions department, highlights the effectiveness of Business France's marketplace promotion efforts.